About The Alliance

A Community for Independent Coaches… by Independent Coaches

Business Coach_Certification Programs Alliance New YorkThe Professional Business Coaches Alliance is a tight-knit community of professional business coaches and consultants from around North America. We share tools, programs, strategies, best practices and friendships. Our coaches collaborate in joint-coaching engagements, special project work, on our members-only message forum, and during our world-class live events each year. We have member peer-group calls every single month. Our members consist of experienced business people with varying backgrounds. We have current and former business owners, retired executives, corporate vice presidents, and professional service providers (accountants, lawyers, business brokers, financial advisors, etc.). We also have former pastors of churches, mental health specialists, and counselors who have grown successful business coaching practices of their own. Some of our members specialize in working with small businesses in their local communities; others provide their services nationally or internationally. Many of our coaches have deep six-figure coaching practices, while others work with just a few clients and are using business coaching as a lifestyle endeavor. Our members value being independent but find significant value in not being alone. No matter what your goals are in your coaching practice or firm, you’ll find people just like you in the PBCA!

The History of Our Alliance

About The Professional Business Coaches AllianceHistory – Back in 2004, John Deagan was an independent business coach from Canton, Ohio who was looking for an association of business coaches who were sharing best practices, coaching tools, programs, support, and friendships. John couldn’t find such an organization, so after receiving encouragement from his friends and family, John created the Professional Business Coaches Alliance (PBCA) which began operations in 2005. At that time, John was a highly successful business coach, and he hadn’t intended for the PBCA to become his full-time job. But early on, the PBCA had some incredible member-coaches who were very active in helping each other, and John’s vision changed to “making the PBCA North America’s premier alliance of independent business coaches.” With the help of a talented team of colleagues, John created the “PBCA Business Coach Certification Program” to help experienced business people become professional business coaches and launch their own business coaching practices. The PBCA business coach certification programs are world-class and among the most comprehensive training programs available. With 14 years of being home to business coaches around North America, the PBCA is is now home to several of the top business coaches in the world. Our membership includes top-producing coaches, world-class coaching firms, several published authors, international speakers, and several highly-successful business consultants who have added business coaching to their suite of services. Our membership also includes brand new coaches, and everything in-between. No matter where you are in your journey, you’ll find plenty of people where you are and where you’d like to be! Our current president, Jon Denney, is a “product” of the PBCA. He became a professional business coach through the PBCA certification program back in 2008. Through years of experience and continued education, Jon has become a highly regarded and established business coach in his own right. Jon is a published author, national speaker, and lead-trainer in the PBCA Certification Courses. By the end of training week, you’ll know him well! If you are serious about becoming a professional business coach and if the PBCA seems like a great fit for you, please email Jon directly at [email protected] or fill out the information on the “Contact” page of this website. We are looking forward to talking with you!

The PBCA Difference

About The Professional Business Coaches AllianceHow is the PBCA different from a coaching franchise? PBCA members do not report income; your income is your business. PBCA members do not pay royalties; you keep every penny you earn. PBCA members are not limited to territorial restrictions; you can enjoy the freedom to use phone and Skype coaching while coaching anyone you want to coach. PBCA members are not bound to long-term contracts and restrictions; even membership is month-to-month. The PBCA exists to help you promote your own brand, not the other way around; the name and logo you will promote is your own. That’s important because as a business coach, YOU are the product, YOU are the service, and YOU are the brand. What makes the PBCA business coach certification program different than other programs that are out there? We have a unique process of getting to know successful advisors and coaches to insure that they are as experienced as our other veterans. Once you’re in the PBCA, you’ll appreciate our careful vetting. Once we understand you, we will likely take you through an abbreviated program (delivered virtually) that will give you a common experience with your fellow members but not waste your time teaching you things you already know or don’t need. Elements of our courses include the fundamentals of coaching, how to build a thriving business coaching practice or firm, successful selling strategies specifically for selling business coaching and consulting services, best practices related to pricing, onboarding new clients, marketing your services, scheduling for maximum effectiveness, and different program-types to help you leverage your own business skills and background. Can I just join the PBCA without going through a business coach certification course? To preserve the quality of skill of our membership, the PBCA must make sure our members understand and demonstrate proficiency in business coaching fundamentals. If you’ve already been certified through another program, we’re happy to schedule a phone call together to see if there’s a fit. But if you’ve never been through a certification course of any type, you’ll have to successfully complete one of our programs in order to quality for membership.

Here is a list of other FAQs, all of which will be answered during our courses:

  • What are strong business coaching fundamentals?
  • How do I start my own business coaching practice?
  • What is the best way to open a business coaching relationship?
  • How do I determine how much to charge?
  • What do the most successful business coaches in the world do?
  • How do I market and sell my business coaching services?
  • What forms and materials do business coaches use when signing up a client, and documenting client sessions?
  • What are the most powerful business coaching tools and when should I use them?
  • How can I best leverage my own business experience and skills to help business people achieve their goals?
  • What are the most common mistakes that business coaches make and how do I avoid them?
  • What will my clients expect from me?
  • What are all of the different services that business coaches provide?
  • Where can I receive continued education and development to continuously improve in my business coaching abilities?
  • What else do I need to know in order to start, then grow, then thrive in my own business coaching practice?
What’s my next step?