Become a Certified Business Coach Helping Businesses Thrive

To ensure that all PBCA coaches continue to represent the professionalism and experience the PBCA brand represents, we thoroughly vet the experience of each new member. New-to-coaching members must have significant business experience and demonstrate through our certification process mastery of coaching techniques. For existing business coaches and advisors, we look for a combination of previous business experience and previous coaching/advisory experience. Based on this, we offer an accelerated certification process that is designed to provide the foundation of the PBCA concepts to ensure we all can speak the same language. Review below our VIRTUAL and ACCELERATED course options

Business Coach Certification Programs SyracuseBy the time training week ends you will be ready to:

  • Understand why business owners and executives hire business coaches.

  • Understand what business coaching is, what it is not, and how business coaching services work nicely in conjunction with other business advisory services.

  • Have your first experiences using professional business coaching fundamentals.

  • Have a full understanding of the course you just completed by pulling it all together with a sequential review.

  • Learn how to use seminars/presentations as an effective way to earn clients.

  • Learn how to most-effectively schedule your coaching sessions and other service-offerings.

  • Learn the deliverables and the fundamentals of business coaching.

  • Learn effective ways to onboard new clients and kick-off new coaching relationships.

  • Be recognized as Certified Professional Business Coaches in the Professional Business Coaches Alliance!

Our VIRTUAL Certification Agenda

First Week- Day 1

9am – 12pm
(Eastern Time)
Business Coaching Fundamentals – In this module, participants will learn how business coaching differs from traditional consulting, and how the two different types of services work well in conjunction with each other. You’ll learn about the deliverables of business coaching, the “Arrows in the Quiver” of business coaching, and the core business coaching fundamentals that will make you a world-class business coach!
12pm – 2pm Break
2pm – 5pm Business Coaching Fundamentals – This module is a continuation of Module 1, followed by a demonstration role-play of “typical” business coaching, followed by a demonstration of “world-class” business coaching so that participants can clearly see the difference. Then, participants will practice the coaching fundamentals with live, roll-play coaching with after-coaching reviews.

First Week- Day 2

9am – 12pm
(Eastern Time)
DISC Behavioral Assessments – This module will start with an “in-depth review” of Modules 1 and 2. Then, participants will be provided DISC Behavioral Assessment training to understand the four primary behavioral styles that are the backbone of DISC. They will learn how these assessments can significantly impact coaching and affect clients. We will review each Participant’s individual DISC assessment so that each coach can understand his/her own behavioral style and how that style is perceived by other styles. This module will wrap-up with a discussion of how DISC assessments can be used as “stand-alone” revenue-generating services as well as being used in conjunction with retainer-based coaching clients. *PBCA Members have access to free licensing and significantly discounted DISC reports through Extended DISC International. Instructions to attend free DISC training and register to be a licensee will be provided at the end of this session.
12pm – 2pm Break
2pm – 5pm The Strategy Coaching Model for Selling Business Coaching Services – In this module, we will discuss the fundamentals presented in the Strategy Coaching manual that participants read as homework. Specifically, we will discuss the most-effective ways for business coaches to position themselves with prospective clients, how they can use a “discovery session” as a sales tool, and how to end these sessions by signing up paying clients. We’ll also discuss typical objections and highly-effective ways to overcome those objections.

First Week- Day 3

9am – 12pm
(Eastern Time)
Service Offerings and Pricing Fundamentals – In this module of training, participants will be introduced to three primary silos of a business coaching practice or firm. Those silos consist of (1) Business Coaching, (2) Business Consulting, and (3) Training. Participants will also understand the different types of business advisory services that they can incorporate into their business coaching practice/firm and understand the different types of pricing strategies they may want to consider as their pricing their services.
12pm – 2pm Break
2pm – 5pm The Biggest Mistakes Business Coaches Make and Marketing Fundamentals – In this module of training, we’ll reinforce the business coaching fundamentals training by teaching it backwards! We’ll start by reviewing the common mistakes that business coaches make, then discuss why we make those mistakes and specifically, which fundamentals are being violated. We’ll also review the biggest mistakes made in selling business coaching services so that participants can avoid them! This module will conclude by discussing the most effective marketing strategies to find prospective clients.

Second Week- Day 1

9am – 12pm
(Eastern Time)
The Most Powerful Way to End a Seminar and Onboarding New Clients – In this module of training, we will begin with an extensive reinforcement review of past sessions. Then, participants will learn an effective “call-to-action” following a presentation that will earn them clients! Then, we’ll discuss different ways to onboard new clients, maintain client notes, length of sessions, and how to use assessments and onboarding tools (including sample contracts) to set your coaching relationships off most effectively.

Third Week- Day 1

9am – 12pm
(Eastern Time)
Scheduling Fundamentals and Program Wrap-Up and Certifications Awarded! – In this module of training, we’ll show the most effective way to schedule your coaching engagements that will provide you maximum control of your time. Following this section of training, we’ll conduct a full, program review of everything that was learned. Instead of reviewing it in the order it was taught, we will review it in the order it will be used! When all questions are answered, and each Participant is ready to adjourn, Certifications will be presented. The newly-minted Certified Professional Business Coaches (CPBC’s) will be welcomed as members of the Professional Business Coaches Alliance – North America’s premier alliance of independent business coaches!

Successful completion of either course will earn you the designation as Certified Professional Business Coach (CPBC). Your CPBC certification makes you eligible to join the PBCA as a member-coach for $250 (US) per month if you choose to take advantage of that.

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Our ACCELERATED Certification Agenda (offered in-person in Syracuse, NY)


8 AM to 6 PM

  • The “Deliverables” of Business Coaching
  • Arrows in the Quiver of Business Coaching
  • Business Coaching Fundamentals
  • Strategy Coaching Model to Earn New Clients (Selling Fundamentals)
  • Role Plays (As Coach, Client, and Observer)


8 AM to 6 PM

  • DISC Behavioral Assessments (Free License to Use DISC!)
  • Service Offerings / Pricing Fundamentals
  • Group Coaching (Training and Practice)
  • Top Ten Mistakes Business Coaches Make
  • Onboarding a New Client
  • The Most Powerful Way to End a Presentation
  • Marketing Fundamentals
  • 6:30pm – Class Dinner! (Courtesy of the PBCA)


8 AM to Noon

  • PBCA Member-Site Tour (Calendar of Events / Forum / Library of Tools)
  • Scheduling Fundamentals
  • Creation of Personalized Action Plan
  • Buddy Coach Pairing
  • Jumpstart Schedule
  • DISC Virtual Training Schedule
  • Certificates / Farewells for Accelerator Class – Lunch Break for Accelerator Plus Class
  • Accelerator Course Adjourns

Certification is Only The Beginning!

Continuing Education

Professional Business Coaches Training Certification Continuing EducationVirtual Peer Groups – All PBCA member-coaches are welcome to join our monthly Peer Group calls! These calls are professionally facilitated “mastermind sessions” where you will get the help you need, while also providing your peers any help you can offer. This is a great forum to improve your skills while building relationships with some of the best business coaches in North America!
Community Calls – Periodically, PBCA member-coaches will host teleconferences or webinars to share best practices, programs, tools, or strategies that they are using in their own practices/firms. During these calls, you will learn how to integrate consulting services into your coaching practice. You will learn about strategic planning retreats, business boot camps, fractional services, group coaching programs, pricing fundamentals, scheduling techniques, emerging leaders coaching, social media marketing, selling fundamentals, and more! As an experienced coach, we will all be grateful to you when you volunteer to host a call to share your winning strategies!

North American Conferences

Professional Business Coaches Training Certification ConferencesAnnual Conference is a 2 ½ day, live conference that is chock-full of workshops, seminars, and roundtables. During these conferences, you will learn new skills that can have a tremendously favorable impact on your skills and on your own business. You will also have the opportunity to develop and foster friendships with business coaches from around the world! At our Annual Conference, we award our Business Coach of the Year and Rookie of the Year awards during our Annual Dinner!
PBCA Master Coach Retreat is a 2 ½ day, live conference for business coaches who are billing more than $150,000 per year in revenue. These retreats are less formal than our Annual Conferences and include high-level sessions and discussions that are beneficial for seasoned coaches. This is an exclusive retreat, but the content and notes are shared afterward with our entire membership, so everyone can benefit!

What Our Certified Business Coaches Have to Say

We asked our member business coaches what they thought about the Professional Business Coaches Alliance (PBCA) and we got the following feedback on our certification program, business coach trainers, annual conferences, and the overall alliance. Want to hear more? If you are interested in learning more about the PBCA we can connect you with some of our Business Coaches and let you talk with them directly!

Professional Business Coach Rob Sher
“After 9 years as an independent consultant, I was earning mid-six figure level annual earnings when I joined the PBCA. Immediately, I learned new approaches and tools and saw my income jump significantly. The combined wisdom I have access to now keeps paying dividends and has expanded my horizons.”
Rob Sher, Business Coach
Professional Business Coach Fred Reikowsky
“PBCA has been a fantastic organization, it has really helped to succeed in my coaching practice and have also helped me as a person to grow, and with all honesty, I’ve never belonged to such an organization where people are so willing to share, so willing to exchange ideas and thoughts and help each other, that’s colleagues. It’s a phenomenal organization.”
Fred Reikowsky, Business Coach
Professional Business Coach Bernie Heine
“For me the PBCA has been really valuable to grow in my business. I had no experience in running my own business actually prior to PBCA, so just all the tools and that really mostly is a comradery, the working with others, the body coaching. Been able to share on the experiences as with people who have done a great job, and really learning from that. That’s been the pest part of been PBCA.”
Bernie Heine, Business Coach
Professional Business Coach Jim Wiginton
“PBCA has made a tremendous difference actually in mi life. I began coaching about two and a half years ago and John and his training was very instrumental in my success. Very thankful for that. The creativity that have been given the independence I have, I love it! I absolutely love it and the alliance, the friends I’ve made tremendous benefit to my business.”
Jim Wiginton, Business Coach
Professional Business Coach Dennis Bonagur
“I’m Dennis Banagura and I just into an experience quite frankly of a lifetime. I’ve got about thirty years of executive experience running companies. I was forced to be part of an IPO for one of my firms, and as a of late the last five to six years I’ve been doing consulting work. And I was trying to find something new for me, that´ll be exciting where I think I can use me, my individual capabilities and have fun doing it. And so, I had a quest looking for opportunities and I found that this new world the business coaching. Didn’t know about it before, and I did some research and I came across three to four companies, but more importantly I came across to one called PBCA.”
Dennis Bonagura, Business Coach
Professional Business Coach Michael Anderson
“I just love the community of professionals I have gotten to know through the PBCA. Over the last 7 years, I have gained so much insight from my peers. PBCA is about coaches supporting coaches. Sure, there are other franchises and loose associations out there. But, in the PBCA, we freely share our tools, partnerships, and know-how. Even though I had already built a high-six-figure practice before I joined, I would definitely say that the PBCA has been an indispensable part of my continued growth.”
Michael Andersen, Business Coach
Professional Business Coach David Fuller
“David Fuller from Prince George British Columbia, and just finishing up the week at the PBCA training, and you know I’ve known for a couple of years that I’ve wanted to be a coach, I saw another coaching action and thought that you know that’ll be really something that I really liked to do. The guy kinda inspired me and then I took some of the techniques he showed me and I used them in coaching you know some of my friends that needed some help in business and then I was doing my MBA, finishing my MBA. I known I needed to pay for that, kinda do something else. I’ve been in these business for 30 years I’ve had a couple of healthy stores, so I started to looking around into coaching programs and I started on a journey with a franchise, sort of asking a lot of questions and they had some great prep programs seemed!”
David Fuller, Business Coach
Professional Business Coach Wendy Lydon
“The PBCA for me has given me the opportunity to have a comradery with people that think the same, who are experiencing the same, but maybe sometimes even better that I am at something. So, I get to pull that knowledge and be able to leave pretty quickly when applying it. So, its important to me that a coach is a coach, there is this saying that says if there’s no sense on being a preacher, walking anywhere to preach and not preaching while you are walking and so I can’t really ask my clients to do things that I’m not doing for myself. So, I meet with them and I want them to apply so I come here so I can leave and I can apply and the PBCA allows you to do that pretty quickly if you use the tools.”
Wendy Lydon, Business Coach
Learn About Successful Business Coaches Certification Training